Yes, evolutionary biology pretty much answers all questions about why we like anything. Our partners. Chocolate. Pink bathrooms…. Our preferences are hard-wired into our brains (which reach all the way down to our stomachs) back to caveman and cavewoman days. Why pink? Well…for women, scientists hypothesize that our senses are honed to the color as part of our historic hunting-and-gathering role. Those of us who can spot the bright red berries — survive! Hey, it sounds good to me, I like berries a lot, too. Read more about pink and evolutionary biology over on Retro Renovation.